Rome·com was
NOT built in a day!
Yes, finally! We're ready to start building!
Let's just take a look back at what we've done...
- examined PREselling and its effect on Conversion Rates (DAY 1)
- identified a potential niche concept (DAY 2)
- brainstormed a list of profitable keywords (DAY 3)
- researched quality affiliate programs and other income streams (DAY 4).
- chosen a domain name that reflects your VPP (DAY 5).
Impressive work! You truly do have a rock-solid foundation to build your career job search upon.
During DAY 6, you will create a structure for your site. This is where you start
the C T P M snowball rolling by writing content designed to "get the
click!" Let the construction begin!
Goal-of-the-DAY... Build a home page, and one TIER 2 Keyword-Focused
Content Page.
Don't know HTML? Intimidated by FTP and other Web technologies? Relax.
Site Build It!'s "through-the-browser" site-building tools can help both the
seasoned pro and the complete "newbie" build a vibrant and profitable online
business easily! SBI! makes the technology invisible so you can focus on
building your business!
New features are constantly being added to SBI! at no added price...
http://buildit·sitesell·com/main/home·html#NEWFEATURES
6.1. Follow the Winning Formula
Showtime! Like any great show, whether it's baseball, or the theatre, or the
Olympics, a successful outcome is all about preparation. And boy, have you
prepared!
And all that preparation has convinced you that your show should be...
WORLDSBEST-FashionFactory-outlet-stores·com
Yes! What started out as "fashion" has turned into a site about fashion factory
outlet stores. After all, you yourself love buying clothes and shoes at a great
price. Oh the thrill of stopping by a new freeway-side outlet mall and finding
beautiful, cheap buys at a Tommy Hilfiger outlet!
Now it's time to build income through content (i.e., to build a site that "gets the
click.") Since I'm still in "2-line-summary mode," let's boil down the essence of
"building income through content"...
***************************************************
Deliver valuable content to your readers...
... AND tasty content to your spiders.
***************************************************
Your site must be a WIN-WIN-WIN-WIN proposition for four parties...
1) your visitor
2) the Search Engines
3) your merchants, and...
4) YOU!
Let's look at each WIN...
6.1.1. Your Visitor Wins
Your visitor must get what she is looking for -- outstanding information.
OVERdeliver with original, high-value info. If you don't do this, she simply clicks
the BACK button to the Search Engine and says... "Next!"
6.1.2. The Search Engines Win
The Search Engines are in business. Their product is the quality of their search
results. Help them make their product better, and they'll love you.
Search Engines use computer programs called spiders to go out and bring your
site back to its home (i.e., the Search Engine's database). Then when someone
looks up, let's say "factory outlet stores," another program decides whether your
site or a site with a similar theme is more relevant.
You must honestly convince each Search Engine that you are the most relevant
(at least in the Top 20 search results, preferably in the Top 10) for the keywords
that you target. Trick the engine and your success won't last long. When the
Search Engine discovers your game, it will ban you.
Why? Tricks hurt a Search Engine's product instead of helping it.
Help the searcher -- your potential visitor and your merchant's potential
customer. Solve her problem or her quest. Satisfy the whole reason why she is
doing the search.
Do this and you add value to the Search Engine's product.
OK, on to the third win of WIN-WIN-WIN-WIN...